Driiip

Three circles in the Driiip identity represent the stages and elements to drip irrigation – water, life and earth. Drip irrigation is an extremely precise and water conserving method of irrigation which slowly releases droplets of water directly to the root over a long period.

These three elements return throughout the identity in graphic illustrations of the process and photography of luscious greenery. Placement of these also play with the physicality of materials such as earth that lies on the bottom of the letterhead.