Suited Concepts devises new concepts for disused buildings. The company gives buildings new meaning and purpose.
The identity helps to express these new dreams by giving the buildings a voice. Captured in a series of photographs, each building shares with the world their future desires.
Running through the complete identity is a visual kink that acts as a reminder to architectural form. Every aspect from the logo to the envelope window and even website feature a slight distortion. This derives from the warped text seen in the photos.