Drecht Coating Services (DCS) specialise in material coating for large scale industrial projects such as pipe work and machinery. This rebrand references the layering aspect of the coating process. The material base, mainly aluminium with the atomic number 13 (the grid of 13 dots) is overlaid with the coating (the content). This is emphasised in the web design, in which the content is fluid and rearranges to the screen size.
Workalot is a flexible office space where desks can be hired per hour or per month by startups and eager entrepreneurs. Naturally, the early days of a new business requires plenty of hard work and long hours. This identity helps in this process. Motivational messages hang around the space to encourage users and create an inspiring atmosphere.
These humorous messages reappear throughout the identity. For instance, the reverse of invoice paper reads “Show me the money.”
Bronze | 2011 European Design Awards
This campaign identity for The Hague promotes the city as a prosperous location for foreign businesses to settle. Through a copy driven dynamic identity it creates a personal relationship between the city and potential businesses. It places the viewer in the mindset of a local inhabitant. The flexible system helps to showcase the diversity of The Hague, showing all aspects of local culture.
Suited Concepts devises new concepts for disused buildings. The company gives buildings new meaning and purpose.
The identity helps to express these new dreams by giving the buildings a voice. Captured in a series of photographs, each building shares with the world their future desires.
Running through the complete identity is a visual kink that acts as a reminder to architectural form. Every aspect from the logo to the envelope window and even website feature a slight distortion. This derives from the warped text seen in the photos.
Your DNA contains the stories of you. It holds your characteristics and indications to how your life may unfold. FirStories produce DNA testing kits that allow the curious to discover the data in their DNA, revealing a range of indicators to physical appearance, personal attributes and current and future health.
Across the identity, a parallel is made to the DNA helix and a timeline. This is emphasised in elements such as the business card when the recipient opens the card to literally discover more information about the individual.
BabyFirst is a product of FirStories that gives parents the opportunity to check their child’s DNA for paternity testing and/or the baby’s health.
Ling combines robotics and A.I to create products that serve and entertain. Their philosophy stems from Animism, that being the attribution of a living soul to inanimate objects.
Consequently, the identity possesses a soul, which breathes, moves and adapts. This soul represents the relationship between the warmth of humanity and materiality of technology. Its peaceful presence exudes the helpful and friendly nature of Ling’s products.
The use of the infinity symbol conveys the cycle of life and continuity that is based in animism.
