Ling combines robotics and A.I to create products that serve and entertain. Their philosophy stems from Animism, that being the attribution of a living soul to inanimate objects.
Consequently, the identity possesses a soul, which breathes, moves and adapts. This soul represents the relationship between the warmth of humanity and materiality of technology. Its peaceful presence exudes the helpful and friendly nature of Ling’s products.
The use of the infinity symbol conveys the cycle of life and continuity that is based in animism.