Develops

Turning waste into identity.

Develops, a company that turns ideas into a reality, uses flip-over charts to sketch and explain processes to their clients. A used chart is then cut into the various parts that form the identity: letterheads, business cards, notepads and envelopes. Simple, no big print costs and it gives use to waste material.

Consequently, Develops creates its own identity and every element becomes unique. People don’t experience a representation of their process but the real thing and always the actual flip-over paper.

develops.nl

Wie is de nar?

Wie is de nar? (Who is the Fool?) is a festival drawing attention to the importance of the Theater Instituut Nederland (Dutch Theatre Institute). Due to budget cuts, the institute had to make themselves noticed and to do so organised this festival.

The identity is limited to black and white. Not only does this stand out in between all the colourful imagery saturating the streets, it also symbolises the cultural poverty due to the budget cuts. To amplify this, the fool possesses a sinister grin. Inevitably though, from these cuts the cultural scene will grow back stronger.

Wie is de nar? – Spelen met de macht (Who is the fool? – Playing with the power) shows how the role of the fool, or jester, has changed throughout time, both in theatre and every day life. Wie is de nar? attempts to capture the role that the fool plays. Exhibitions, performances (on the street and in the theatre) and debates were all part of the festival.


Trapped in Suburbia award
Finalist | 2013 European Design Awards
Merit | 2013 Hiiibrand Design Award

Fresh Tracks Europe

Fresh Tracks Europe is a youth dance network for a new generation of choreographers. Their identity is based on a set of dancing body parts and coloured shapes. Dancers from the various groups actually become part of their own identity.

These building blocks form an identity with lots of room to play. The blocks symbolise the philosophy of Fresh Tracks Europe in which the different European dance groups work together to create a new dance generation.

The flexibility in the design means the identity is dynamic it has rhythm and movement. The identity itself can dance.


Trapped in Suburbia award
Silver | 2012 European Design Awards
Silver | 2012 International Design Awards
Finalist | 2013 Hiiibrand Design Award