startup – Trapped in Suburbia

Workalot

Workalot is a flexible office space where desks can be hired per hour or per month by startups and eager entrepreneurs. Naturally, the early days of a new business requires plenty of hard work and long hours. This identity helps in this process. Motivational messages hang around the space to encourage users and create an inspiring atmosphere.

These humorous messages reappear throughout the identity. For instance, the reverse of invoice paper reads “Show me the money.”

Bronze | 2011 European Design Awards

Ling

Ling combines robotics and A.I to create products that serve and entertain. Their philosophy stems from Animism, that being the attribution of a living soul to inanimate objects.

Consequently, the identity possesses a soul, which breathes, moves and adapts. This soul represents the relationship between the warmth of humanity and materiality of technology. Its peaceful presence exudes the helpful and friendly nature of Ling’s products.

The use of the infinity symbol conveys the cycle of life and continuity that is based in animism.