Fresh Tracks Europe

Fresh Tracks Europe is a youth dance network for a new generation of choreographers. Their identity is based on a set of dancing body parts and coloured shapes. Dancers from the various groups actually become part of their own identity.

These building blocks form an identity with lots of room to play. The blocks symbolise the philosophy of Fresh Tracks Europe in which the different European dance groups work together to create a new dance generation.

The flexibility in the design means the identity is dynamic it has rhythm and movement. The identity itself can dance.


Trapped in Suburbia award
Silver | 2012 European Design Awards
Silver | 2012 International Design Awards
Finalist | 2013 Hiiibrand Design Award

Innovation in Dance


Movement and rhythm are central to the identity of Fresh Tracks Europe. Innovation in Dance for Young Audiences presents the philosophy and projects of this youth dance network in a publication that embodies dance.

Six cover variations, showing shapes taken from the identity, are choreographed as a stop motion animation adding motion and rhythm to the usually static printed object.