The theme for the Graphic Design Festival Breda 2011 poster exhibition was decoding design. In essence the design process is about making choices. Sometimes though, after putting in a lot of work, you decide to change a design and then come to the conclusion that the initial design worked better. This poster captures that feeling.
Initially, the poster shows a large silver square of scratch-off ink. Prompting people to scratch the ink, text appears from the edges of the square. After taking time to scratch off all the ink the poster reveals: “I think I like it better with the silver square.”