Hi brand book

Hi is a Dutch telecom company with a target group of young adults. Instead of looking in from the outside, Hi wanted their staff to be part of this world and really live the life of their target group. Therefore the brand book is the diary a young adult full of photos, stickers, concert and train tickets, flyers and a beer mat scrawled with phone numbers. It features several scratch-off ink tests, five fold out pages, a resignation letter (if you fail the scratch tests), many illustrations, UV spot ink and a huge pop-up. You name it; it’s in there!

Trapped in Suburbia award

Finalist | 2010 European Design Awards

 

The gift of Sound and Vision

This farewell gift for the departing president of the Nederlands Instituut voor Beeld en Geluid (Dutch Institute for Sound and Vision) translates video and sound across 600 pages. Segments of television programmes are reproduced frame by frame making them still comprehendible even when printed. As well as the vast collection of imagery the book contains a single of David Bowie’s Sound and Vision, pop-ups, a DVD, several flip booklets and a RFID tag all bringing the printed page to life.