Hi is a Dutch telecom company with a target group of young adults. Instead of looking in from the outside, Hi wanted their staff to be part of this world and really live the life of their target group. Therefore the brand book is the diary a young adult full of photos, stickers, concert and train tickets, flyers and a beer mat scrawled with phone numbers. It features several scratch-off ink tests, five fold out pages, a resignation letter (if you fail the scratch tests), many illustrations, UV spot ink and a huge pop-up. You name it; it’s in there!
Finalist | 2010 European Design Awards