Don’t Believe the Type

Don’t Believe the Type was established as an alternative to existing design festivals. At the time, such festivals were either incredibly expensive, too far away or very traditional, especially when focused on typography. Don’t Believe the Type (DBTT) was an opportunity for inhabitants of the The Hague and surrounding areas to meet other creatives, learn from and be inspired by international leading talents and have some fun, all at an affordable price.

Coinciding with the Ship of Fools gallery (also initiated and run by the studio) the festival featured lectures, workshops and exhibitions. The first edition took place in 2010 in The Hague, after which the festival was invited to the Shanghai World Expo in the same year. For the third and final edition, DBTT returned to The Hague in 2011.

Each edition centred on typography but pushed different themes. The final edition focused on sign painting and following this theme the identity used the talents of traditional Dutch sign painting, cheese signs. In cheese shops across the country and even into Belgium and Germany, hand painted signs adorn the various types of cheeses in thick, black lettering. All the promotion and signage for Don’t Believe the Type 2011 was hand painted by the actual, original cheese shop owner who made this practice notorious.

Don’t Believe the Type has hosted:

Luca Barcellona, Job Wouters, Yomar Augusto, Alex Trochut and Martijn Sandberg, 44 Flavours, Alina Günter, Alex Trochut, Alex Purdy, Andy Rementer, Autobahn, Chris Piascik, Daan Knirim, Hansje van Halem, Janno Hahn, Job Wouters, Jonathan Looman, Lennard Schuurmans, Luca Barcellona, Marta Cerdà Alimbau, Martijn Sandberg & Underware.

Graphic Happiness – 100 Years of Dutch Graphic Design

Graphic Happiness consists of a publication, traveling exhibition and educational programme covering 100 years of Dutch graphic design. Travelling through China the exhibition showed work of over 60 designers highlighting their love of design.

A key part of the exhibition is the ball pit, which symbolises that the Netherlands lies below sea level. Due to the historic struggle with water, the Dutch had to be extremely inventive for hundreds of centuries. They had to design their environment in order to survive. From this necessity comes the Dutch theory that everything can be designed and forms the base to the distinctive, playful and clear Dutch design that is world-renowned. Each blue ball shows a portrait of a legendary Dutch designer or one of their designs so you can literally dive into Dutch design history.

The exhibition shows the work of over 60 designers and shows their love and passion for graphic design. Design is what makes these designers happy. It also bring the two countries, China and the Netherlands together, in an exchange of design knowledge and culture.

Based on the Chinese symbol of ‘double happiness’ and the Dutch flag (red, white and blue) the logo symbolises the two countries uniting in design. The logo is divided and produced as three different straps, which hold together the exhibition furniture and bind the publication. The logo is literally and metaphorically the binding factor in the whole design.

The flat pack furniture construction in combination with the strap fixtures provided an easily assembled solution for a travelling exhibit.


Trapped in Suburbia award
Silver | 2013 International Design Awards
Bronze | 2013 Hiiibrand Design Award

Graphic Happiness I


Graphic Happiness consists of a publication, traveling exhibition and educational programme covering 100 years of Dutch graphic design. Travelling through China the exhibition showed work of over 60 designers highlighting their love of design. 

Based on the Chinese symbol of ‘double happiness’ and the Dutch flag (red, white and blue) the logo symbolises the two countries uniting in design. The logo is divided and produced as three different straps which hold together the exhibition furniture and bind the publication. The logo is literally and metaphorically the binding factor in the whole design.

The publication consists of 246 loose pages presenting work by Dick Bruna, Wim Crouwel, Theo van Doesburg, Anthon Beeke, Lust, Thonik, Niessen & de Vries, Studio Dumbar, Trapped in Suburbia among others.

Graphic Happiness is available from Museum Hilversum for €32,50 as a bilingual English/Chinese edition.


Trapped in Suburbia award

Silver | 2013 European Design Awards
Bronze | 2013 International Design Awards
Bronze | 2012 Hiiibrand Awards