Develops

Turning waste into identity.

Develops, a company that turns ideas into a reality, uses flip-over charts to sketch and explain processes to their clients. A used chart is then cut into the various parts that form the identity: letterheads, business cards, notepads and envelopes. Simple, no big print costs and it gives use to waste material.

Consequently, Develops creates its own identity and every element becomes unique. People don’t experience a representation of their process but the real thing and always the actual flip-over paper.

develops.nl

Hague Talks

Hague Talks is an international travelling meeting place for creative minds, peace inventors and game changers in the field of peace and justice.

The first Hague Talks event took place at the Peace Palace in The Hague and future events will travel to New York, South Africa and further. For each location the colour scheme is created from the prominent colours of that particular place. Therefore, each location has its own identity.

The logo represents the start of the peace process and the chain reaction that follows. This chain reaction is also translated into the moving typography which can be found throughout the whole identity.

Hague Talks is a stage and breeding place for new ideas and perspectives, a forum for discussion and a starting point for concrete action. It is the platform that sets the ball rolling on the idea of gaining peace and justice.

haguetalks.com


Trapped in Suburbia award
Bronze | 2015 Hiiibrand Awards

Escamp

This city lab is a multipurpose talent centre in the Escamp neighbourhood of The Hague. Not only does this design brand the lab but in turn creates an identity for the complete neighbourhood.

Community and togetherness are the foundations of the Escamp identity. The lab was established to break down cultural barriers between and unite different groups living in the neighbourhood. Activities focused around: art, design, media, technology and global cuisine attempt to build a sense of team spirit in the area.

A sports team offers camaraderie and transcends differences just as Escamp wished to achieve. Therefore, the identity uses a bold and unique colour scheme, like a football strip, to build a recognisable brand. This main aspect is then flexible to adapt to illustration, campaigns, signage, stationary and so on.

The identity also plays with the word ‘Escamp’ to highlight the variety of activities on offer at the city lab.

Love Life Festival

Love Life Festival was organised to raise safe sex awareness amongst younger inhabitants of The Hague. The campaign’s strong visual identity places the heart as the most important role. The heart symbolises two people having sex, becoming one, but remaining separate by protecting themselves. Aids and other STDs effect all sorts of people, no matter their social background or sexual preferences. Consequently, the colour scheme is free from associations, only the reference to nightlife where the majority of the target audience is found.

Visuals are accompanied by witty short copy provoking visitors to smile but also think about the important subject. This is a different and new approach to bringing the message of safe sex because merely scaring people just does not work. Humour can help discuss these tricky subjects. For instance, a tram that reads “Take me, take me now!”, toilet stickers that read “Make me wet”, crew shirts that read “(s)crew” or for the bar crew “I can make you come twice”, mirror stickers that read “Mirror, mirror on the wall, who is the sexiest of them all?”, free cards that scream “Take me!” and promotion teams with billboards that display “If you like my back, you should check the front”.

The festival also included the One Night Stand Up Comedy and a dance event called I’m Gonna Make You Sweat.

Hebbes!

Museum Gouda was one of the few museums in the world to take the first steps towards liberating their historic collections as 3D scans for all to view. Hebbes! (Gotcha) is a space within the museum dedicated to presenting the now digitalised collection.

A display inside the room allows the visitor to select an item from the collection. Then using a small cube the visitor can rotate the scanned item to view it in 360° on a large 3D holographic screen.

Auto Play

This interactive installation part of Graphic Design Festival Breda 2015 is a series of Sound Posters that respond to passing movement. Displayed in the 3sec.gallery, an exhibition space along the entrance of a parking garage, the viewer can have only three seconds to drive past and view the posters.

Each of the twenty-five posters react to passing cars, cyclists and pedestrians producing individual sound bites that when heard together form a composition. In collaboration with Koen Herfst (drummer to Armin van Buuren among others) this installation forms an experimental interplay between analogue and digital, picture and sound.