Torture Basement

The redesign of the torture exhibit in Museum Gouda focused on capturing the imagination and curiosity children had when entering but also making it exciting and informative. Translating all the information into UV illustrations means that to the naked eye nothing is visible. Only with the use of a UV torch can the visitor explore the space and discover facts and stories about the equipment hidden all over the floor. Thus placing the visitor in the mindset of this curious, imaginative child and forcing them to search around.


Trapped in Suburbia award

Gold | 2010 European Design Awards
Silver | 2010 International Design Awards

A book to become


Hi Brand Book

Hi is a Dutch telecom company with a target group of young adults. Instead of looking in from the outside, Hi wanted their staff to be part of this world and really live the life of their target group. Therefore the brand book is the diary a young adult full of photos, stickers, concert and train tickets, flyers and a beer mat scrawled with phone numbers. It features several scratch-off ink tests, five fold out pages, a resignation letter (if you fail the scratch tests), many illustrations, UV spot ink and a huge pop-up. You name it; it’s in there!


Trapped in Suburbia award

Finalist | 2010 European Design Awards