Shy Poster

Expanding the Sound Poster series, the Shy Poster furthers this inquiry into new experiences with the traditional poster medium.

This time the poster gains personality by personifying shyness in an interactive installation. If the poster is left alone its colourful inner character is revealed. However, if someone interrupts this personal comfort zone the poster immediately retracts its doors hiding itself within the conformity of its background.

Providing the new visitor is patient and tactful, the Shy Poster will become comfortable and slowly reveal its true personality. Yet, you must be careful…

Any large movements are detected by motion sensors which trigger the doors to slam shut!

With special thanks to Alice Stewart and Jiawei van Kleef.

Decoding Design

The theme for the Graphic Design Festival Breda 2011 poster exhibition was decoding design. In essence the design process is about making choices. Sometimes though, after putting in a lot of work, you decide to change a design and then come to the conclusion that the initial design worked better. This poster captures that feeling.

Initially, the poster shows a large silver square of scratch-off ink. Prompting people to scratch the ink, text appears from the edges of the square. After taking time to scratch off all the ink the poster reveals: “I think I like it better with the silver square.”

Trapped in Suburbia award

Red Dot Award | 2011 Red Dot Design Award
Short listed | 2011 D&AD award

Diligentia Theater

Humour is not always universal. Different people find different things funny yet this poster campaign for comedy theatre Diligentia had to be humorous for many people. Reminded of childhoods spent drawing on photos in gossip magazines this seemed a common experience. This campaign takes that idea to the streets.

Using a portrait of the theatre director a simple poster was designed and printed. Colleagues, fellow designers, friends and students were then invited to join in with the fun. Just like those magazines the posters were customised into unique designs. Over 150 different posters were created and displayed around The Hague.

Fresh Tracks Europe

Fresh Tracks Europe is a youth dance network for a new generation of choreographers. Their identity is based on a set of dancing body parts and coloured shapes. Dancers from the various groups actually become part of their own identity.

These building blocks form an identity with lots of room to play. The blocks symbolise the philosophy of Fresh Tracks Europe in which the different European dance groups work together to create a new dance generation.

The flexibility in the design means the identity is dynamic it has rhythm and movement. The identity itself can dance.

Trapped in Suburbia award
Silver | 2012 European Design Awards
Silver | 2012 International Design Awards
Finalist | 2013 Hiiibrand Design Award