Wie is de nar?

Wie is de nar? (Who is the Fool?) is a festival drawing attention to the importance of the Theater Instituut Nederland (Dutch Theatre Institute). Due to budget cuts, the institute had to make themselves noticed and to do so organised this festival.

The identity is limited to black and white. Not only does this stand out in between all the colourful imagery saturating the streets, it also symbolises the cultural poverty due to the budget cuts. To amplify this, the fool possesses a sinister grin. Inevitably though, from these cuts the cultural scene will grow back stronger.

Wie is de nar? – Spelen met de macht (Who is the fool? – Playing with the power) shows how the role of the fool, or jester, has changed throughout time, both in theatre and every day life. Wie is de nar? attempts to capture the role that the fool plays. Exhibitions, performances (on the street and in the theatre) and debates were all part of the festival.


Trapped in Suburbia award
Finalist | 2013 European Design Awards
Merit | 2013 Hiiibrand Design Award

Medieval basement

The redesign of this medieval exhibit in Museum Gouda focused on capturing the imagination and curiosity children had when entering but also making it exciting and informative. Translating all the information into UV illustrations means that to the naked eye nothing is visible. Only with the use of a UV torch can the visitor explore the space and discover facts and stories about the equipment hidden all over the floor. Shining a light on the dark history of the middle ages. Thus placing the visitor in the mindset of this curious, imaginative child and forcing them to search around.


Trapped in Suburbia award

Gold | European Design Awards
Silver | International Design Awards