Aim for the Day

Aim for the Day is a calendar with ambition. This quality constructed piece is composed of a dartboard and chest containing 365 individually dated darts. Rather than the traditional scoring pattern, the dartboard’s segments present an aim for the day – ‘Do something scary’, ‘Take a new route to work’, ‘Learn something’… Each day the user throws a dart and depending on where it lands, a new aim is given.

This calendar encourages the user to break free from routine, discover new experiences and develop a sense of achievement and happiness throughout their day-to-day life.

After one year the complete dartboard becomes a showcase of 365 achievements giving the user a great sense of satisfaction and accomplishment.

Trapped in Suburbia award
Silver | 2015 International Design Awards

The gift of Sound and Vision

This farewell gift for the departing president of the Nederlands Instituut voor Beeld en Geluid (Dutch Institute for Sound and Vision) translates video and sound across 600 pages. Segments of television programmes are reproduced frame by frame making them still comprehendible even when printed. As well as the vast collection of imagery the book contains a single of David Bowie’s Sound and Vision, pop-ups, a DVD, several flip booklets and a RFID tag all bringing the printed page to life.