AnalogFest

AnalogFest is a festival that celebrates analogue techniques with workshops, exhibitions, pop-up shops, parties and lectures by international artists including Anthony Burrill and Jon Burgerman. The festival would take old techniques and bring them back to life.

For the identity wise old Dutch sayings are designed in an old typeface that is transformed into a quirky modern version. To promote the festival the studio collaborated with local designers to make a large illustration on the venue’s windows.

The website needed of course to be as analogue as possible. Therefore, banners hand painted with the content were taken out into the street and each person presented a different banner in front of existing street webcams. This was recorded and placed into the site. On the site these videos are looped to give the impression of a live feed.


Trapped in Suburbia award

Finalist | 2011 European Design Awards

Don’t Believe the Type

Don’t Believe the Type was established as an alternative to existing design festivals. At the time, such festivals were either incredibly expensive, too far away or very traditional, especially when focused on typography. Don’t Believe the Type (DBTT) was an opportunity for inhabitants of the The Hague and surrounding areas to meet other creatives, learn from and be inspired by international leading talents and have some fun, all at an affordable price.

Coinciding with the Ship of Fools gallery (also initiated and run by the studio) the festival featured lectures, workshops and exhibitions. The first edition took place in 2010 in The Hague, after which the festival was invited to the Shanghai World Expo in the same year. For the third and final edition, DBTT returned to The Hague in 2011.

Each edition centred on typography but pushed different themes. The final edition focused on sign painting and following this theme the identity used the talents of traditional Dutch sign painting, cheese signs. In cheese shops across the country and even into Belgium and Germany, hand painted signs adorn the various types of cheeses in thick, black lettering. All the promotion and signage for Don’t Believe the Type 2011 was hand painted by the actual, original cheese shop owner who made this practice notorious.

Don’t Believe the Type has hosted:

Luca Barcellona, Job Wouters, Yomar Augusto, Alex Trochut and Martijn Sandberg, 44 Flavours, Alina Günter, Alex Trochut, Alex Purdy, Andy Rementer, Autobahn, Chris Piascik, Daan Knirim, Hansje van Halem, Janno Hahn, Job Wouters, Jonathan Looman, Lennard Schuurmans, Luca Barcellona, Marta Cerdà Alimbau, Martijn Sandberg & Underware.

Love Life Festival

Love Life Festival was organised to raise safe sex awareness amongst younger inhabitants of The Hague. The campaign’s strong visual identity places the heart as the most important role. The heart symbolises two people having sex, becoming one, but remaining separate by protecting themselves. Aids and other STDs effect all sorts of people, no matter their social background or sexual preferences. Consequently, the colour scheme is free from associations, only the reference to nightlife where the majority of the target audience is found.

Visuals are accompanied by witty short copy provoking visitors to smile but also think about the important subject. This is a different and new approach to bringing the message of safe sex because merely scaring people just does not work. Humour can help discuss these tricky subjects. For instance, a tram that reads “Take me, take me now!”, toilet stickers that read “Make me wet”, crew shirts that read “(s)crew” or for the bar crew “I can make you come twice”, mirror stickers that read “Mirror, mirror on the wall, who is the sexiest of them all?”, free cards that scream “Take me!” and promotion teams with billboards that display “If you like my back, you should check the front”.

The festival also included the One Night Stand Up Comedy and a dance event called I’m Gonna Make You Sweat.

Auto Play

This interactive installation part of Graphic Design Festival Breda 2015 is a series of Sound Posters that respond to passing movement. Displayed in the 3sec.gallery, an exhibition space along the entrance of a parking garage, the viewer can have only three seconds to drive past and view the posters.

Each of the twenty-five posters react to passing cars, cyclists and pedestrians producing individual sound bites that when heard together form a composition. In collaboration with Koen Herfst (drummer to Armin van Buuren among others) this installation forms an experimental interplay between analogue and digital, picture and sound.

Wie is de nar?

Wie is de nar? (Who is the Fool?) is a festival drawing attention to the importance of the Theater Instituut Nederland (Dutch Theatre Institute). Due to budget cuts, the institute had to make themselves noticed and to do so organised this festival.

The identity is limited to black and white. Not only does this stand out in between all the colourful imagery saturating the streets, it also symbolises the cultural poverty due to the budget cuts. To amplify this, the fool possesses a sinister grin. Inevitably though, from these cuts the cultural scene will grow back stronger.

Wie is de nar? – Spelen met de macht (Who is the fool? – Playing with the power) shows how the role of the fool, or jester, has changed throughout time, both in theatre and every day life. Wie is de nar? attempts to capture the role that the fool plays. Exhibitions, performances (on the street and in the theatre) and debates were all part of the festival.


Trapped in Suburbia award
Finalist | 2013 European Design Awards
Merit | 2013 Hiiibrand Design Award

Just Peace

justpeacethehague.com


Trapped in Suburbia award

Gold | 2015 International Design Award