AnalogFest

AnalogFest is a festival that celebrates analogue techniques with workshops, exhibitions, pop-up shops, parties and lectures by international artists including Anthony Burrill and Jon Burgerman. The festival would take old techniques and bring them back to life.

For the identity wise old Dutch sayings are designed in an old typeface that is transformed into a quirky modern version. To promote the festival the studio collaborated with local designers to make a large illustration on the venue’s windows.

The website needed of course to be as analogue as possible. Therefore, banners hand painted with the content were taken out into the street and each person presented a different banner in front of existing street webcams. This was recorded and placed into the site. On the site these videos are looped to give the impression of a live feed.


Trapped in Suburbia award

Finalist | 2011 European Design Awards

Sound Posters

Initiated from the studio’s background in traditional print design and interest in new emerging technology, the Sound Posters are an ongoing research into creating new levels of interaction within the medium of the poster.

Stemming from the desire to involve people more and create new, exciting and memorable experiences, the Sound Posters push the boundaries of conventional print design. The inquiry re-appropriates both new and old technology for different and inventive applications to enhance the poster yet keep it close to its acknowledged form.

Aside from investigating the possibilities, the posters present future developments that combat the argument that ‘print is dead’.

With thanks to David van Gemeren, Alice Stewart, Jiawei van Kleef & Rachel Rosenson.


Trapped in Suburbia award

Silver | 2014 European Design Awards

Ship of Fools

Ship of Fools was a gallery initiated by the studio to showcase graphic art and illustration. At its conception there were no galleries of this kind in the Benelux. Graphic art or illustration was never presented in the ‘white cube’ gallery context, yet it had the quality and skill to be. Ship of Fools presented work from established artists but also new, upcoming artists. Both international and local. It showcased work that was bold, honest and striking.

Ship of Fools helped to build the creative scene in The Hague providing a place holding regular exhibitions where people could go to enjoy new, exciting work. It was a way to share inspiration and talent.

The name Ship of Fools comes from the painting of Hieronymus Bosch, the first real character designer. The painting depicts a ship filled with fools wasting their lives playing cards, drinking, flirting, eating instead of spending it in ‘useful ways.

For now, the gallery is on pause while the studio focuses on the Flags of Peace foundation. An initiative gathering peace flag designs from across the globe in order to exhibit them.

Ship of Fools exhibitions:

2012

Deadorama | Solo exhibition by Mc. Bess

Bring it on! | Group exhibition of more than 50 designers and their favourite works

Trial & Error | Solo exhibition by Brecht Vandenbroucke

Going Places | Solo exhibition by Andy Rementer

Music to My Eyes | Group exhibition with 160 record sleeves

Black and White are not Colors | Group exhibitions of 100 designers and 100 posters in cooperation with fontanel.nl

2011

Really Shit | Solo exhibition by Ian Stevenson

Don’t Believe the Type III | Typography festival with workshops, lectures, exhibition | Niessen en de Vries, Mario Hugo, Sean Freeman, Si Scott, HORT, Jeff Canham, among others

2010

AnalogFest | Festival on analogue techniques with workshops, lectures, exhibition | Jon Burgerman, Anthony Burrill, among others

More is a Bore | Group exhibition on minimalistic graphic design | Buro Destruct, Noma Bar, Leandro Castelao, Gorilla, among others

Summer School | Group exhibition of old school maps | ROA, Ian Stevenson, Merijn Hos, among others

Absurdism is our Religion | Group exhibition on absurdism | Gummbah, Andrew James Jones and Mudwig, among others

Don’t Believe the Type II | Typography festival in Shanghai with workshops, lectures, exhibition | Underware, Trapped in Suburbia, Yomar Augusto, among others

Bode, Botlek, Erosie | Exhibition of Luuk Bode, Daan Botlek & Erosie

2009

Don’t Believe the Type I | Typography festival with workshops, lectures, exhibition | Alex Trochut, Luca Barcellona and Job Wouters, among others

Jackyll & Hyde | Solo exhibition Superoboturbo

You Give Me Fever | Solo exhibition of Erwin van Amstel

Ship of Fools | Opening group exhibition with Jon Burgerman, Andy Rementer, among others

Teaching

2016

Masterclass ‘Experience Design’ | New Design University | St. Pölten, AT

Masterclass | Torino Graphic Days | Torino, NL

Masterclass ‘Experience Design’ | ECV | Aix-en-Provence,  FR

Masterclass ‘Experience Design’ | Grafisch Lyceum | Rotterdam, NL

 

2015

Make your own interactive Soundcard workshop | Droog | Amsterdam, NL

Masterclass ‘Experience Design’ | Augsburg University of Applied Sciences | Ausburg, DE

Masterclass ‘Experience Design’ | Nanjing University | Nanjing, CN

 

2014

Masterclass ‘Experience Design’ | OpenSet | Rotterdam, NL

Masterclass ‘Experience Design’ | Falmouth University | Falmouth, UK

 

2013

Masterclass ‘Experience Design’ | University College of Falmouth UK

 

2012

Workshop ‘Graphic Interventions’ | Graphic Design Festival Breda | Breda, NL

Workshop ‘Playful Design’ | Falmouth University | Falmouth, NL

Workshop ‘Visual Storytelling’ | Taiga Institute | St Petersburg, RU

 

2007- 2010

Typography teacher at the Utrecht School of the Arts | Utrecht, NL

Social Signals

Social signals are used everyday. By ‘liking’ and ‘tweeting’ social media indicates our interests. In 110 flags the Social Signals of Valkenberg Park in Breda are presented as a collaboration between Graphic Design Festival Breda and Trapped in Suburbia. The project explores how the park can be seen as a reflection of society. Information was gathered about the different ways in which Breda’s main park was used by city dwellers. Vakenberg Park is a main artery through the city as everyone has to pass through it on their way to the central station or city centre. In the summer months the park becomes a leisure staple for Breda’s residents. As the park is so widely used by many different people it becomes a micro-society. The data gathered about the park explores how this society functions. Social Signals gives a visual representation of the collected data. The flags are positioned throughout the park and show how important the park is for the city. The flags were also part of the I Love Breda exhibition in the Museum of the Image.

Shy Poster

Expanding the Sound Poster series, the Shy Poster furthers this inquiry into new experiences with the traditional poster medium.

This time the poster gains personality by personifying shyness in an interactive installation. If the poster is left alone its colourful inner character is revealed. However, if someone interrupts this personal comfort zone the poster immediately retracts its doors hiding itself within the conformity of its background.

Providing the new visitor is patient and tactful, the Shy Poster will become comfortable and slowly reveal its true personality. Yet, you must be careful…

Any large movements are detected by motion sensors which trigger the doors to slam shut!

With special thanks to Alice Stewart and Jiawei van Kleef.

Flags of Peace

Throughout history there have been several attempts to establish a peace flag. A universal collection of symbols exist that we associate with peace yet no single peace flag has gained complete international recognition and permanence. What defines peace? How could it be symbolised? And what can a peace flag achieve?

With this project the studio seeks to answer these questions. The project aims to gather a flag design from every nation in the world. Through contributions from both established and young talented designers, artists and other creatives it creates a visual dialogue around peace and its symbolism. Together the flags form a traveling exhibition and present a global spectrum of ideas on peace, each highlighting particular relationships and views towards the topic.

Art and design can be a binding factor between people, cultures and countries. It can contribute to better communication between individuals, close gaps and help work towards a more peaceful world.

Flags of Peace is a work in progress, more flags are still to come.

flagsofpeace.com


Trapped in Suburbia award

Bronze | 2015 European Design Awards

Decoding Design

The theme for the Graphic Design Festival Breda 2011 poster exhibition was decoding design. In essence the design process is about making choices. Sometimes though, after putting in a lot of work, you decide to change a design and then come to the conclusion that the initial design worked better. This poster captures that feeling.

Initially, the poster shows a large silver square of scratch-off ink. Prompting people to scratch the ink, text appears from the edges of the square. After taking time to scratch off all the ink the poster reveals: “I think I like it better with the silver square.”


Trapped in Suburbia award

Red Dot Award | 2011 Red Dot Design Award
Short listed | 2011 D&AD award

Diligentia Theater

Humour is not always universal. Different people find different things funny yet this poster campaign for comedy theatre Diligentia had to be humorous for many people. Reminded of childhoods spent drawing on photos in gossip magazines this seemed a common experience. This campaign takes that idea to the streets.

Using a portrait of the theatre director a simple poster was designed and printed. Colleagues, fellow designers, friends and students were then invited to join in with the fun. Just like those magazines the posters were customised into unique designs. Over 150 different posters were created and displayed around The Hague.

Aim for the Day

Aim for the Day is a calendar with ambition. This quality constructed piece is composed of a dartboard and chest containing 365 individually dated darts. Rather than the traditional scoring pattern, the dartboard’s segments present an aim for the day – ‘Do something scary’, ‘Take a new route to work’, ‘Learn something’… Each day the user throws a dart and depending on where it lands, a new aim is given.

This calendar encourages the user to break free from routine, discover new experiences and develop a sense of achievement and happiness throughout their day-to-day life.

After one year the complete dartboard becomes a showcase of 365 achievements giving the user a great sense of satisfaction and accomplishment.


Trapped in Suburbia award
Silver | 2015 International Design Awards

Events

2016

Flags of Peace | presentation of 44 peace flags created by international designers

 

2015

Flags of Peace | presentation of 44 peace flags created by international designers

 

2012

Deadorama | solo exhibition by Mc. Bess

Bring it on! | group exhibition of more than 50 designers and their favorite works

Trial & Error | solo exhibition by Brecht Vandenbroucke

Going Places | solo exhibition by Andy Rementer

Music to my eyes | Group exhibition with 160 record sleeves

Black and White are not colors | group exhibitions with 100 designers and 100 posters – in cooperation with fontanel.nl

 

2011

Really Shit | solo exhibition by Ian Stevenson

Don’t believe the type III | typography festival with workshops, lectures, exhibition | o.a. Niessen en de Vries, Mario Hugo, Sean Freeman, Si Scott, HORT, Jeff Canham

 

2010

AnalogFest | festival on analogue techniques with workshops, lectures, exhibition | o.a. Jon Burgerman, Anthony Burill

More is a bore | group exhibition on minimalistic graphic design | o.a. Buro Destruct, Noma Bar, Leandro Castelao, Gorilla

Summer School | group exhibition of old school maps |
o.a. ROA, Ian Stevenson, Merijn Hos

Absurdism is our religion | group exhibition on absurdism | o.a. Gummbah, Andrew James Jones and Mudwig

Don’t believe the type II | typography festival Shanghai with workshops, lectures, exhibition | o.a. Underware, Trapped in Suburbia, Yomar Augusto

Bode, Botlek, Erosie | exhibition Luuk Bode, Daan Botlek en Erosie

 

2009

Don’t believe the type I | typography festival with workshops, lectures, exhibition |
o.a. Alex Trochut, Luca Barcellona and Job Wouters

Jackyll & Hyde | solo exhibition Superoboturbo

You give me fever | Solo exhibition | Erwin van Amstel

Ship of Fools | opening group exhibition | with o.a. John Burgerman, Andy Rementer

Exhibited Work

2015

This is Experience Design, solo exhibit at Droog, Amsterdam | NL

 

2014

Sound Poster 1.0 & 2.0 at Elektricity festival Reims | FR

Sound Poster 2.0 at Evolution/Revolution Detroit | US

Soundposter 2.0 at film festival Cine Prive Gent| BE

 

2013

Soundposter 2.0 at KIKK international digital arts festival | BE

Mashville Tekst/Figuur | Poetry International Festival | NL

Mashville Tekst/Figuur | gallery Opperclaes Amsterdam | NL

Co-Lab | Academie Gallery Utrecht | NL

 

2012

Graphic Happiness, 100 years of Dutch Graphic Design | Travelling exhibition – Nanjing, Bejing, Shanghai, Guangzhou, Chengdu, CN

I Love Breda | Museum of the Image | NL

Graphic Design Festival Breda | Solo exhibition 100 flags | NL

Pick Me Up | Somerset House Londen | UK

Wim Crouwel Exhibition | Royal Academy of Art | NL

 

2011

Trend Forum | François Bernard at Maison & Objet | FR

Cité du design | Exhibition on design and sport | FR

 

2010

Don’t believe the type II | typography festival 2010 Shanghai

Red Dot Design Museum | permanent collection in the Red Dot Design Museum | DE

Baetulona | 100 designers on the history of Baetulona | ES

Brasilia Dice | poster design 50th Anniversary of Brasilia | BR

Graphic Design Festival Breda | poster design exhibition | NL

Greytones 10 | Designer battle between 11 cities | NL

Lectures

2016

Speaker | Printing Solutions | Maarssen, NL

Speaker | Design Manchester | Manchester, UK

Speaker | Grafist Festival | Istanbul, TR

 

2015

Speaker | European Design Award Conference | Istanbul, TR

Speaker | Out The Box | Hannover, DE

Judging ‘Poster project’ | Graphic Design Festival Breda | Breda, NL

Lecture ‘Experience Design’ | European Design Festival | Istanbul, TR

Lecture ‘Experience Design’ | Beyonderground Festival | Hasselt, DE

Lecture ‘Experience Design’ | Shanghai, CN

 

2014

Lecture ‘Experience Design’ | Museum van Communicatie | The Hague, NL

Speaker | FESPA Conference | Munich, DE

 

2012

Main speaker | DE.SIGN | Prague, CZ

Speaker | Graphic Design Festival Breda | Breda, NL

Speaker | PrintFarm | Taiga Institute | St Petersburg, RU

Judge | PosterHeroes.org | Turin, IT

Speaker | Plug:Conference | Turin, IT

 

2011

Speaker | Graphic Happiness | Museum Hilversum, NL

Lecture | Falmouth University | Falmouth, UK

Interview | What’s Up | Pakhuis de Zwijger, Amsterdam NL

Lecture | School of Visual Communication | Haderslev, DK

Speaker | Zeefir7 BNO | The Hague, NL

 

2010

PechaKucha | The Hague, NL

Judge | Analog Fest national poster contest | The Hague, NL

Lecture | Falmouth University, Falmouth UK

Speaker | Raffles Design Institute | Shanghai, CN

Speaker | Don’t believe the Type | Shanghai, CN

Judge | Nieuwe Garde national poster contest | The Hague, NL

 

2007- 2010

Typography teacher | Utrecht School of the Arts | Utrecht, NL

Develops

Turning waste into identity.

Develops, a company that turns ideas into a reality, uses flip-over charts to sketch and explain processes to their clients. A used chart is then cut into the various parts that form the identity: letterheads, business cards, notepads and envelopes. Simple, no big print costs and it gives use to waste material.

Consequently, Develops creates its own identity and every element becomes unique. People don’t experience a representation of their process but the real thing and always the actual flip-over paper.

develops.nl

Hague Talks

Hague Talks is an international travelling meeting place for creative minds, peace inventors and game changers in the field of peace and justice.

The first Hague Talks event took place at the Peace Palace in The Hague and future events will travel to New York, South Africa and further. For each location the colour scheme is created from the prominent colours of that particular place. Therefore, each location has its own identity.

The logo represents the start of the peace process and the chain reaction that follows. This chain reaction is also translated into the moving typography which can be found throughout the whole identity.

Hague Talks is a stage and breeding place for new ideas and perspectives, a forum for discussion and a starting point for concrete action. It is the platform that sets the ball rolling on the idea of gaining peace and justice.

haguetalks.com


Trapped in Suburbia award
Bronze | 2015 Hiiibrand Awards

Escamp

This city lab is a multipurpose talent centre in the Escamp neighbourhood of The Hague. Not only does this design brand the lab but in turn creates an identity for the complete neighbourhood.

Community and togetherness are the foundations of the Escamp identity. The lab was established to break down cultural barriers between and unite different groups living in the neighbourhood. Activities focused around: art, design, media, technology and global cuisine attempt to build a sense of team spirit in the area.

A sports team offers camaraderie and transcends differences just as Escamp wished to achieve. Therefore, the identity uses a bold and unique colour scheme, like a football strip, to build a recognisable brand. This main aspect is then flexible to adapt to illustration, campaigns, signage, stationary and so on.

The identity also plays with the word ‘Escamp’ to highlight the variety of activities on offer at the city lab.

Love Life Festival

Love Life Festival was organised to raise safe sex awareness amongst younger inhabitants of The Hague. The campaign’s strong visual identity places the heart as the most important role. The heart symbolises two people having sex, becoming one, but remaining separate by protecting themselves. Aids and other STDs effect all sorts of people, no matter their social background or sexual preferences. Consequently, the colour scheme is free from associations, only the reference to nightlife where the majority of the target audience is found.

Visuals are accompanied by witty short copy provoking visitors to smile but also think about the important subject. This is a different and new approach to bringing the message of safe sex because merely scaring people just does not work. Humour can help discuss these tricky subjects. For instance, a tram that reads “Take me, take me now!”, toilet stickers that read “Make me wet”, crew shirts that read “(s)crew” or for the bar crew “I can make you come twice”, mirror stickers that read “Mirror, mirror on the wall, who is the sexiest of them all?”, free cards that scream “Take me!” and promotion teams with billboards that display “If you like my back, you should check the front”.

The festival also included the One Night Stand Up Comedy and a dance event called I’m Gonna Make You Sweat.

Auto Play

This interactive installation part of Graphic Design Festival Breda 2015 is a series of Sound Posters that respond to passing movement. Displayed in the 3sec.gallery, an exhibition space along the entrance of a parking garage, the viewer can have only three seconds to drive past and view the posters.

Each of the twenty-five posters react to passing cars, cyclists and pedestrians producing individual sound bites that when heard together form a composition. In collaboration with Koen Herfst (drummer to Armin van Buuren among others) this installation forms an experimental interplay between analogue and digital, picture and sound.

Wie is de nar?

Wie is de nar? (Who is the Fool?) is a festival drawing attention to the importance of the Theater Instituut Nederland (Dutch Theatre Institute). Due to budget cuts, the institute had to make themselves noticed and to do so organised this festival.

The identity is limited to black and white. Not only does this stand out in between all the colourful imagery saturating the streets, it also symbolises the cultural poverty due to the budget cuts. To amplify this, the fool possesses a sinister grin. Inevitably though, from these cuts the cultural scene will grow back stronger.

Wie is de nar? – Spelen met de macht (Who is the fool? – Playing with the power) shows how the role of the fool, or jester, has changed throughout time, both in theatre and every day life. Wie is de nar? attempts to capture the role that the fool plays. Exhibitions, performances (on the street and in the theatre) and debates were all part of the festival.


Trapped in Suburbia award
Finalist | 2013 European Design Awards
Merit | 2013 Hiiibrand Design Award

Just Peace

justpeacethehague.com


Trapped in Suburbia award

Gold | 2015 International Design Award

Fresh Tracks Europe

Fresh Tracks Europe is a youth dance network for a new generation of choreographers. Their identity is based on a set of dancing body parts and coloured shapes. Dancers from the various groups actually become part of their own identity.

These building blocks form an identity with lots of room to play. The blocks symbolise the philosophy of Fresh Tracks Europe in which the different European dance groups work together to create a new dance generation.

The flexibility in the design means the identity is dynamic it has rhythm and movement. The identity itself can dance.


Trapped in Suburbia award
Silver | 2012 European Design Awards
Silver | 2012 International Design Awards
Finalist | 2013 Hiiibrand Design Award

Driiip

Three circles in the Driiip identity represent the stages and elements to drip irrigation – water, life and earth. Drip irrigation is an extremely precise and water conserving method of irrigation which slowly releases droplets of water directly to the root over a long period.

These three elements return throughout the identity in graphic illustrations of the process and photography of luscious greenery. Placement of these also play with the physicality of materials such as earth that lies on the bottom of the letterhead.

XXS Dutch Design

Stamp design is a very rich tradition in Dutch design so much so stamps are seen as miniature works of art. They cover all kinds of subjects and tell all sorts of stories. They capture the world on a tiny piece of paper. In XXS Dutch Design visitors step into this world immersing themselves in a sea of 1,200 larger than life stamps.

The exhibition showed the stamp design process with the work of Dick Bruna, Irma Boom, de Designpolitie, Rineke Dijkstra, Joost Swarte, Anton Corbijn and Studio Job. The latest royal stamp was also presented for the first time with the exhibition being opened by King Willem Alexander himself.

Additional photos by Fred Ernst


Trapped in Suburbia award

Silver | 2014 European Design Awards
Silver | 2014 International Design Awards

On The Road – Travelling with the Photographer

How can photography be experienced in a new way? On The Road – Travelling with the Photographer marks the first in a series of exhibitions showcasing the Nationaal Archief’s photography collection of over 14 million images. The selection is a journey through history showing the prominence of travel in the development of photography.

This exhibition contains several unique ways to experience the collection. Upon entering, the Infinity Room places photography in the current day, precisely the current second. The room is completely covered from floor to ceiling with images streamed from the web highlighting the saturation of photography today.

Apposing this fast paced world, two unique photo chairs offer the visitor an opportunity to sit, observe and truly appreciate one single photo. They can even close the surrounding curtain to enhance the privacy and peace and quiet of the moment.

The majority of the exhibition contains black and white photography. The Colour Room, however, presents a selection of colour photos in a completely different atmosphere. You are transported into a different world just as colour photography did at its arrival.

Since this is the first in a series of exhibitions, the entire structural design is a modular system that can be easily deconstructed and rebuilt in different layouts for future exhibits. Also, especially for this exhibition a new hanging system was devised to reduce preparation time by 80%.

Exhibited renowned international photographers included: Ed van der Elsken, Henri Cartier-Bresson, Robert Capa, Luc Timmers, Herbert Ponting, Cas Oorthuys, Sem Presser and Willem van de Poll.

Additional photos by Anne Reitsma.

Silent Helpers – 100 Years of Cordaid

This travelling exhibition shows that you need not be a Mandela to be a good person. Doing something good for others can be simple and may not always obvious or even recognised. Cordaid believes there exists a silent helper in everyone. Within homes live silent helpers and behind each door is an interesting story to tell.

The exhibition is made up of four parts:

The Status Quo

Cordaid see sharing as the easiest way to help others. Using red balls, visitors of the exhibition can answer the question “Wat deel jij?” (What do you share?). During the exhibition their answers contribute to a growing interactive infographic.

Meet the Silent Helpers

Behind every door the story of a silent helper is told through video and print.

The History of Cordaid

On the outside of the houses the visitor can read about the 100 years of Cordaid.

I Want to Share This With You

An analogue version of the ditwilikmetjedelen.nl website, this wall shares many stories of silent helpers and as more stories are published online the wall grows with it.

Silent Helpers – 100 Years of Cordaid travelled throughout the Netherlands and to make this an easy and efficient process each element of the construction fits the size of a standard palette. Meaning the complete exhibition can be quickly condensed into one lorry.

Weer Toekomst!

This travelling exhibition presents the story of refugee integration through the photographs of Ahmet Polat, Dutch photography laureate of 2015. The exhibition travels throughout the Netherlands to various venues including museums and universities, consequently the design is formed from a collection of installations able to adapt to the different environments. The various panels present photos, written stories and recorded interviews of each refugee.

An important part of the exhibition is the calendar wall. Each calendar represents one year in the life of a refugee while staying in the Netherlands. The sheets of each calendar can be torn off and taken home to create a do-it-yourself exhibition.   

Polat followed several students of UAF, the Foundation for Refugee Students who support highly skilled refugees in the Netherlands by helping with their study and transferring their existing qualifications into acknowledged Dutch ones. The photographs and accompanying stories capture the process of integration for these various individuals and document their new future in the Netherlands.

The name Weer Toekomst sheds a positive light on the new futures for these individuals, especially when ‘future’ can be an uncertainty for refugees.

Cover! – 85 Years of VPRO Gids Covers

Cover! marks 85 years of VPRO Gids, the television guide of Dutch broadcast station VPRO. This particular broadcast station has played a crucial part in Dutch design history with the guide being a focal point.

This exhibition at the Museum of the Image in Breda was a tribute to this magnificent series of publications. The VPRO were one of the early commissioners of talented designers and artists to design their covers.

Torture Basement

The redesign of the torture exhibit in Museum Gouda focused on capturing the imagination and curiosity children had when entering but also making it exciting and informative. Translating all the information into UV illustrations means that to the naked eye nothing is visible. Only with the use of a UV torch can the visitor explore the space and discover facts and stories about the equipment hidden all over the floor. Thus placing the visitor in the mindset of this curious, imaginative child and forcing them to search around.


Trapped in Suburbia award

Gold | 2010 European Design Awards
Silver | 2010 International Design Awards

Jaap Drupsteen – Designer | Explorer

To celebrate fifty-years as a practicing designer, Museum Hilversum held a retrospective exhibition on the work of Jaap Drupsteen. The exhibition showcases Jaap Drupsteen fruitful career and divides this into three sections.

The top floor presents his early audiovisual design (VPRO, Hadimassa etc) and printed objects (money, passport etc). Being a designer for screen, Drupsteen naturally starts working on black, hence the visitor enters a completely black space displaying only video work. After this the visitors moves to white – print work. Also on show are the original title rolls, all made by hand, inspiring a scrolling intro wall.

Since the exhibition features a large amount of video work a special audio system, the Sennheiser guidePORT, is used.  With the headphones on the user walks towards a screen or into a particular area and the audio is automatically heard. This prevents multiple audio tracks clashing and turning the exhibition space into musical chaos.

The Music Theatre is the second floor and displays many of Drupsteen’s theatre productions he created specifically for television. To create these unusual and inventive productions he became revolutionary in his use of chroma keying – the blue/green screen effect. To demonstrate this the visitor can experience live chroma keying by standing in a blue screen area and magically being positioned into one of Drupsteen’s works.

The lower floor presents his most recent work through two large scale projections. These are audiovisual compositions created for DJ and orchestral visuals and use a software developed by Drupsteen himself to achieve a perfect sync between image and sound.

Graphic Happiness – 100 Years of Dutch Graphic Design

Graphic Happiness consists of a publication, traveling exhibition and educational programme covering 100 years of Dutch graphic design. Travelling through China the exhibition showed work of over 60 designers highlighting their love of design.

A key part of the exhibition is the ball pit, which symbolises that the Netherlands lies below sea level. Due to the historic struggle with water, the Dutch had to be extremely inventive for hundreds of centuries. They had to design their environment in order to survive. From this necessity comes the Dutch theory that everything can be designed and forms the base to the distinctive, playful and clear Dutch design that is world-renowned. Each blue ball shows a portrait of a legendary Dutch designer or one of their designs so you can literally dive into Dutch design history.

The exhibition shows the work of over 60 designers and shows their love and passion for graphic design. Design is what makes these designers happy. It also bring the two countries, China and the Netherlands together, in an exchange of design knowledge and culture.

Based on the Chinese symbol of ‘double happiness’ and the Dutch flag (red, white and blue) the logo symbolises the two countries uniting in design. The logo is divided and produced as three different straps, which hold together the exhibition furniture and bind the publication. The logo is literally and metaphorically the binding factor in the whole design.

The flat pack furniture construction in combination with the strap fixtures provided an easily assembled solution for a travelling exhibit.


Trapped in Suburbia award
Silver | 2013 International Design Awards
Bronze | 2013 Hiiibrand Design Award

Grafisch Geluk

Grafisch Geluk (Graphic Happiness) presents 100 years of Dutch graphic design. It showcases the work of Wim Crouwel, Dick Bruna, Anthon Beeke, Otto Treuman and many more. The exhibition looks into designers trying to find happiness in their work, in graphic design.

Outside of design many people search for happiness in Las Vegas. The city has become synonymous with the idea. Inspired by the signs of Las Vegas the complete exhibition signage system is made from light boxes, turning the space into a dazzling display of iconic work and literally illuminating design history.

All the signage is black and white not to conflict with the vast array of colourful work on show.


Trapped in Suburbia award

Silver | 2012 International Design Awards

Design it Yourself

Design It Yourself is an interactive exhibition at the MOTI in Breda. In the exhibition both children and adults are challenged to work as designers. There are different elements for them to design such as: a magazine cover, a stop motion animation, a T-shirt or an icon.

Stop We Have Motion

A race against time to make a stop motion animation with all the moveable elements in the space. A camera positioned above captures the action below.

On The Cover

Again using the moveable objects but this time to make a magazine cover. This larger than life cover even allows the visitor to be part of their design. Similar a camera captures the final design.

Design-O-Mat

This pictogram drawing contest machine works like a slot machine and gives a randomised obscure assignment. For example, “design a pictogram for: a swimming pool, for hamsters, in the desert” or “a parking lot, for annoying people, with humour.”

All the results are published on the Design it Yourself website so the visitor can always check their designs after and share it with friends.


Trapped in Suburbia award

Silver | 2012 International Design Awards
Finalist | 2012 European Design Awards

A book to play with


Ruimte voor de spelende mens

Ruimte voor de spelende mens (Space for the Playing People) presents The Hague’s dream to become a utopian city based on artist Constant Nieuwenhuys’ New Babylon. Here the city is an environment where its inhabitants can focus solely on their creativity and exist as homo ludens, ‘playing man’.

This financial report documents the cultural budget distribution across the many institutions in The Hague. The document details the government’s spending for the following four years in comparison to previous.

Fulfilling the city’s dream, the design of the report actually gives the reader the opportunity to play. The content is divided into seven books which form a tangram puzzle. ‘Alles moet mogelijk blijven, alles moet kunnen gebeuren’ (Everything must remain possible, everything can happen), the report’s ethos, is emphasised through the tangram’s ability to form infinite combinations.

As a tangram puzzle the previously dry and complex document is transformed into one of creativity and joy. Additionally, the shapes of the tangram become an abstraction of The Hague’s visual identity of which the report is designed within.

A book to listen to


This is Experience Design

Our monograph This is Experience Design showcases the studio’s work from the past thirteen years and explains the theory behind Experience Design.

With the term Experience Design people often think of digital interaction. But not at Trapped in Suburbia. By embodying our Confucius motto: ”Tell me and I’ll forget. Show me and I may remember. Involve me and I’ll understand.” the monograph becomes an interactive publication.

Two accompanying 10” vinyl records tell the stories behind the projects. The 156 pages show only images of this work. The reader must be involved in both in order to fully experience the book and understand.

With a foreword by Erik Kessels of KesselsKramer.

Published by Coltrane & Dixon.

Listen to a sample from Side 2 – The Medium is the Message.

      The Medium is the Message (Sample) - Trapped in Suburbia

 

This is Experience Design is available to purchase below.

Shipping Options (Incl. Book €34,95)

 

A book to oven bake


Talking Ceramics I

The oven plays a major role in the ceramic process. Ceramicists can spend weeks preparing their object yet when it finally goes into the oven all control is taken out of their hands. Even the most experienced can open the oven after a weekend of firing to find disaster.

Capturing this excitement, anxiety and surprise, the reader must bake the initially white book in an oven until it transforms to black and reveals the cover design.

Taking Ceramics I discusses the topic of mistakes with numerous of the European Centre of Ceramics’ (EKWC) past artists-in-residence. The book’s layout plays with this fragility, splitting Dutch and English texts over pages and positioning content precariously close to edges.

The special edition emphasises this theme further with its 1mm thick porcelain front cover. Inevitably, whether through the sheer weight of other books or mishandling the cover will crack. Consequently, the reader, like the ceramicist learns to accept and appreciate the beauty of mistakes.

The EKWC has been a prominent centre for experimentation in ceramics for almost 50 years and has a vast array of previous artists-in-residence who have pioneered this material.

A book to chroma key


Jaap Drupsteen – Designer | Explorer

Jaap Drupsteen, legendary Dutch designer/video artist was revolutionary in the use of chroma keying, also know as the blue screen effect. This technique allowed him to superimpose actors or elements into totally different environments.

An accompanying app allows the reader to experience chroma keying firsthand. The app contains a library of video clips from Drupsteen’s productions that can be superimposed onto the solid blue book, thus bringing the monograph to life whilst explaining his process.

Video productions form the majority of Drupsteen’s oeuvre meaning every second holds a uniquely beautiful graphic image. Unlike the traditional graphic designer, Drupsteen creates twenty-five incredible images per second.

Consequently, the inside pages present over 400 stills rarely seen as individual frames, revealing their incredible colour and detail, emphasised by the fact many were created before the use of computers.

Download Jaap Drupsteen from the Apple App Store.

This book was part of the exhibition Jaap Drupsteen – Designer | Explorer  that we also designed.

A book that simplifies


The Twenty-Year Journey

Eurocontrol are responsible for the air-traffic management and regulation across the entire European airspace. This is an overwhelmingly complex task with a huge amount of responsibility and information. The Twenty-Year Journey marks the organisation’s anniversary and through clear infographics presents its detailed history in an easily comprehendible manner. Fold out pages accentuate certain infographics for maximum impact.

The book was presented to employees and associates in two hardcover editions. The standard edition is covered with grey linen and a limited special edition features a white leather cover with gold foiled text and edges.

Considering its enormous task and responsibility the Eurocontrol headquarters retains a calm, peaceful and controlled atmosphere. This is captured through a series of commissioned photographs included throughout the publication.

A book strapped together


Graphic Happiness

Graphic Happiness consists of a publication, traveling exhibition and educational programme covering 100 years of Dutch graphic design. Travelling through China the exhibition showed work of over 60 designers highlighting their love of design. 

Based on the Chinese symbol of ‘double happiness’ and the Dutch flag (red, white and blue) the logo symbolises the two countries uniting in design. The logo is divided and produced as three different straps which hold together the exhibition furniture and bind the publication. The logo is literally and metaphorically the binding factor in the whole design.

The publication consists of 246 loose pages presenting work by Dick Bruna, Wim Crouwel, Theo van Doesburg, Anthon Beeke, Lust, Thonik, Niessen & de Vries, Studio Dumbar, Trapped in Suburbia among others.

Graphic Happiness is available from Museum Hilversum for €32,50 as a bilingual English/Chinese edition.


Trapped in Suburbia award

Silver | 2013 European Design Awards
Bronze | 2013 International Design Awards
Bronze | 2012 Hiiibrand Awards

A book to ignite


Waar rook is, is vuur

Waar rook is, is vuur (Where There is Smoke, is Fire) is a publication about the old Caballero Cigarette factory, which has been transformed into a creative work area. Where once cigarettes were made now architects, photographers, industrial designers, graphic designers and web designers carry out creative projects.

The spine and typography on the cover are silkscreen printed with a matchbox structure so you can actually strike a match on the book. Inside, several kinds of paper are use to represent the different architectural surfaces throughout the building.


Trapped in Suburbia award

Silver | 2010 European Design Awards

A book of collaboration


Grafisch Geluk

The catalogue accompanying Grafisch Geluk (Graphic Happiness), an exhibition of 100 years of graphic design, tells the story of one specific part to Dutch design history. This is de Jong, one of the most famous Dutch printers. They were the first to work really close with designers like Wim Crouwel, Dick Bruna, Anthon Beeke and Otto Treuman and carried out all kinds of experiments that are now considered standard printing techniques.

The cover of the book consists of five loose covers that together form the logo of the printer, de Jong. This symbolises the special collaboration between the printer and the designer, working together they produced their best designs.


Trapped in Suburbia award

Silver | 2012 International Design Awards

A book of experimentation


Het Echte Werk

The cover of this book is turned inside out. The design is inside and the endpapers are outside. Het Echte Werk is not printed in regular CMYK. Given the subject of experimentation, cyan, magenta and yellow are replaced by neon PMS inks. However, the book is still printed as normal CMYK printwork giving a completely surprising result and making the photos ‘pop’ with vibrancy.

F.C. de Omslag is a collaboration between the library and archives of Gouda. This initiative was set up to explore and experiment how they, together with the inhabitants of Gouda, can create culture. The book is an adventure into dealing with culture in a new experimental way.

‘De Omslag’ means ‘book cover’ and refers to both the books in the library and the archive. Yet, it also means ‘turning point’, which the team believes this project could mean for them. This is the reason behind the cover being such a focal point. Turning it inside out makes you look twice and that is what F.C. de Omslag is about.


Trapped in Suburbia award

Silver | 2014 European Design Awards

A book that dances


Innovation in Dance for Young Audiences

Movement and rhythm are central to the identity of Fresh Tracks Europe. Innovation in Dance for Young Audiences presents the philosophy and projects of this youth dance network in a publication that embodies dance.

Six cover variations, showing shapes taken from the identity, are choreographed as a stop motion animation adding motion and rhythm to the usually static printed object.

A book to reveal


There is More Than One Truth

VJ Movement gives journalists and cartoonists around the world the opportunity to share their stories and tell their truths. They reveal subjects and perspectives that aren’t covered in mainstream news.

Anyone can pitch their untold story to VJ Movement and if it receives enough votes a professional VJ Cartoonist will report on this and publish it online. The best cartoons are collated in this book. Removing the translucent red band allows the reader to reveal these other truths for themselves.

A book that summarises


Kenniseconomie Monitor 2010

This publication written by Kennisland (Knowledgeland) shows the situation in Dutch society regarding the future. Kenniseconomie Monitor 2010 (Knowledge Economy Monitor 2010) discusses in detail the value in strengthening knowledge to guarantee future prosperity and welfare.

As well as thorough reports, over ninety infographics printed in five fluorescent colours summarise the facts clearly and informatively throughout the book.

A book of conversation


Amsterdam Kansenzones

This publication shows the results of a study by the Hogeschool van Amsterdam (Amsterdam University of Applied Sciences), on the grant programme Amsterdam Kansenzones (Amsterdam Opportunity Zones). The programme provides financial opportunities for small independent retailers.

The study revealed a lack of understanding between the municipality and the shopkeepers. This dispute manifests as two booklets. One uses the visual language of the shopkeepers to express their views. The other shows the research result in the classic, formal language of the municipality.

The two booklets are interweaved meaning the reader has to consider both sides of the conversation turning a page at a time. Due to friction the two booklets cannot be pulled apart when closed highlighting the dependency these two parties have on each other.

The large A3 format stems from the researcher’s desire to make the report visible and not to be placed in a drawer never to be read.


Trapped in Suburbia award

Bronze | 2013 European Design Awards

A book to become


Hi Brand Book

Hi is a Dutch telecom company with a target group of young adults. Instead of looking in from the outside, Hi wanted their staff to be part of this world and really live the life of their target group. Therefore the brand book is the diary a young adult full of photos, stickers, concert and train tickets, flyers and a beer mat scrawled with phone numbers. It features several scratch-off ink tests, five fold out pages, a resignation letter (if you fail the scratch tests), many illustrations, UV spot ink and a huge pop-up. You name it; it’s in there!


Trapped in Suburbia award

Finalist | 2010 European Design Awards

 

A book to watch


The Gift of Sound and Vision

This farewell gift for the departing president of the Nederlands Instituut voor Beeld en Geluid (Dutch Institute for Sound and Vision) translates video and sound across 600 pages. Segments of television programmes are reproduced frame by frame making them still comprehendible even when printed. As well as the vast collection of imagery the book contains a single of David Bowie’s Sound and Vision, pop-ups, a DVD, several flip booklets and a RFID tag all bringing the printed page to life.

A book to build with


Creatieve Stad Den Haag

This publication gives insights into the results of Creatieve Stad Den Haag (Creative City The Hague), a development programme to progress the creative scene in The Hague. Like the creative inhabitants who build this city, the book is a building block that when united with others forms an impressive and beautiful construction.


Trapped in Suburbia award

Bronze | 2010 International Design Awards