Drecht Coating Services (DCS) specialise in material coating for large scale industrial projects such as pipe work and machinery. This rebrand references the layering aspect of the coating process. The material base, mainly aluminium with the atomic number 13 (the grid of 13 dots) is overlaid with the coating (the content). This is emphasised in the web design, in which the content is fluid and rearranges to the screen size.
Turning waste into identity.
Develops, a company that turns ideas into a reality, uses flip-over charts to sketch and explain processes to their clients. A used chart is then cut into the various parts that form the identity: letterheads, business cards, notepads and envelopes. Simple, no big print costs and it gives use to waste material.
Consequently, Develops creates its own identity and every element becomes unique. People don’t experience a representation of their process but the real thing and always the actual flip-over paper.
This city lab is a multipurpose talent centre in the Escamp neighbourhood of The Hague. Not only does this design brand the lab but in turn creates an identity for the complete neighbourhood.
Community and togetherness are the foundations of the Escamp identity. The lab was established to break down cultural barriers between and unite different groups living in the neighbourhood. Activities focused around: art, design, media, technology and global cuisine attempt to build a sense of team spirit in the area.
A sports team offers camaraderie and transcends differences just as Escamp wished to achieve. Therefore, the identity uses a bold and unique colour scheme, like a football strip, to build a recognisable brand. This main aspect is then flexible to adapt to illustration, campaigns, signage, stationary and so on.
The identity also plays with the word ‘Escamp’ to highlight the variety of activities on offer at the city lab.
Workalot is a flexible office space where desks can be hired per hour or per month by startups and eager entrepreneurs. Naturally, the early days of a new business requires plenty of hard work and long hours. This identity helps in this process. Motivational messages hang around the space to encourage users and create an inspiring atmosphere.
These humorous messages reappear throughout the identity. For instance, the reverse of invoice paper reads “Show me the money.”
Bronze | 2011 European Design Awards
This campaign identity for The Hague promotes the city as a prosperous location for foreign businesses to settle. Through a copy driven dynamic identity it creates a personal relationship between the city and potential businesses. It places the viewer in the mindset of a local inhabitant. The flexible system helps to showcase the diversity of The Hague, showing all aspects of local culture.
Suited Concepts devises new concepts for disused buildings. The company gives buildings new meaning and purpose.
The identity helps to express these new dreams by giving the buildings a voice. Captured in a series of photographs, each building shares with the world their future desires.
Running through the complete identity is a visual kink that acts as a reminder to architectural form. Every aspect from the logo to the envelope window and even website feature a slight distortion. This derives from the warped text seen in the photos.
Your DNA contains the stories of you. It holds your characteristics and indications to how your life may unfold. FirStories produce DNA testing kits that allow the curious to discover the data in their DNA, revealing a range of indicators to physical appearance, personal attributes and current and future health.
Across the identity, a parallel is made to the DNA helix and a timeline. This is emphasised in elements such as the business card when the recipient opens the card to literally discover more information about the individual.
BabyFirst is a product of FirStories that gives parents the opportunity to check their child’s DNA for paternity testing and/or the baby’s health.
Wie is de nar? (Who is the Fool?) is a festival drawing attention to the importance of the Theater Instituut Nederland (Dutch Theatre Institute). Due to budget cuts, the institute had to make themselves noticed and to do so organised this festival.
The identity is limited to black and white. Not only does this stand out in between all the colourful imagery saturating the streets, it also symbolises the cultural poverty due to the budget cuts. To amplify this, the fool possesses a sinister grin. Inevitably though, from these cuts the cultural scene will grow back stronger.
Wie is de nar? – Spelen met de macht (Who is the fool? – Playing with the power) shows how the role of the fool, or jester, has changed throughout time, both in theatre and every day life. Wie is de nar? attempts to capture the role that the fool plays. Exhibitions, performances (on the street and in the theatre) and debates were all part of the festival.
Ling combines robotics and A.I to create products that serve and entertain. Their philosophy stems from Animism, that being the attribution of a living soul to inanimate objects.
Consequently, the identity possesses a soul, which breathes, moves and adapts. This soul represents the relationship between the warmth of humanity and materiality of technology. Its peaceful presence exudes the helpful and friendly nature of Ling’s products.
The use of the infinity symbol conveys the cycle of life and continuity that is based in animism.
Fresh Tracks Europe is a youth dance network for a new generation of choreographers. Their identity is based on a set of dancing body parts and coloured shapes. Dancers from the various groups actually become part of their own identity.
These building blocks form an identity with lots of room to play. The blocks symbolise the philosophy of Fresh Tracks Europe in which the different European dance groups work together to create a new dance generation.
The flexibility in the design means the identity is dynamic it has rhythm and movement. The identity itself can dance.
Three circles in the Driiip identity represent the stages and elements to drip irrigation – water, life and earth. Drip irrigation is an extremely precise and water conserving method of irrigation which slowly releases droplets of water directly to the root over a long period.
These three elements return throughout the identity in graphic illustrations of the process and photography of luscious greenery. Placement of these also play with the physicality of materials such as earth that lies on the bottom of the letterhead.
