Waar rook is, is vuur
Waar rook is, is vuur (Where There is Smoke, is Fire) is a publication about the old Caballero Cigarette factory, which has been transformed into a creative work area. Where once cigarettes were made now architects, photographers, industrial designers, graphic designers and web designers carry out creative projects.
The spine and typography on the cover are silkscreen printed with a matchbox structure so you can actually strike a match on the book. Inside, several kinds of paper are use to represent the different architectural surfaces throughout the building.