A book of conversation


Amsterdam Kansenzones

This publication shows the results of a study by the Hogeschool van Amsterdam (Amsterdam University of Applied Sciences), on the grant programme Amsterdam Kansenzones (Amsterdam Opportunity Zones). The programme provides financial opportunities for small independent retailers.

The study revealed a lack of understanding between the municipality and the shopkeepers. This dispute manifests as two booklets. One uses the visual language of the shopkeepers to express their views. The other shows the research result in the classic, formal language of the municipality.

The two booklets are interweaved meaning the reader has to consider both sides of the conversation turning a page at a time. Due to friction the two booklets cannot be pulled apart when closed highlighting the dependency these two parties have on each other.

The large A3 format stems from the researcher’s desire to make the report visible and not to be placed in a drawer never to be read.


Trapped in Suburbia award

Bronze | 2013 European Design Awards